Len Mead

Len Mead
22 Taft Ave, Maynard, MA  01754
(H) 978-298-5152   (W) 781-270-7350   (C) 978-793-0787  (E-Mail) lenmead@comcast.net
 
Comcast SportsNet New England (CSNNE)                                      Burlington, MA
Vice President, Production & Programming                                                      April 2010 – present
                Lead 65+ person Production & Programming department to generate brand-building, highly-rated, profitable content for CSNNE, home of the Boston Celtics, available to 4+ million homes across New England.  Oversee quality and budget for all aspects of remote production (75 Celtics games), studio production (1500+ news and opinion programs, 140+ NBApre/post-game shows), and specialty productions.  Negotiate contracts and maintain relationships with leagues, teams, talent, and other local media entities.  Communicate network priorities across executive level of all CSNNE departments, Comcast’s Philadelphia-based Sports Group, and other Comcast-owned networks (ranging from New England Cable News to VERSUS to eight other regional Comcast SportsNets.
 
New England Sports Network (NESN)                                             Watertown, MA
Director of Program Development & Acquisitions                                        May 2006 – April 2010
                Acquired, developed, and created content for NESN’s television and new media platforms.  Directed short and long-range strategy for all NESN programming in order to grow ratings, create new revenue streams, strengthen sales opportunities, and solidify NESN’s brand.  Established and grew “Original NESN Entertainment” which developed non-traditional programming utilizing in-house and external production resources.  Guided NESN’s expansion into new media by assessing new platforms, evaluating and negotiating partnerships and vendors, educating NESN staff, and maximizing technology to help NESN grow new businesses.  Planned NESN’s 24/7 television programming lineup, utilizing research data to guide scheduling strategy.  Negotiated and managed relationships with wide range of programming partners including leagues, conferences, schools, networks, and nationally-respected production companies.
 
ESPN                                                                                                                   Bristol, CT
Director, New Media Content & iTV                                                     October 2004 – March 2006
                Acquired, developed and coordinated all programming for ESPN360 (now ESPN2), which launched in January 2005.  Conceived and led the “Full Circle” event coverage concept which ESPN premiered with March 2006’s UNC-Duke basketball game across 16 different platforms.  Served as primary liaison with Affiliate Sales and Ad Sales to drive revenue.  Coordinated marketing efforts on-air and online.  Incorporated qualitative and quantitative research to increase usage.  Added over 8,000 video clips to ESPN360, including over 100 live event broadcasts.
 
Director, Programming & Acquisitions                                                 July 2003 – September 2004
                Negotiated acquisitions of all hockey, motorsports, boxing, lacrosse and Olympic programming.  Led internal team at ABC/ESPN to maximize acquired rights within these sports across all platforms including television, Internet, radio, print, and emerging media.  Major accomplishments include the negotiation of contract extensions with the NHL, IRL and NHRA (signed in 2004), and led ESPN2’s long-range schedule strategy and monthly schedule publication.
 
Earlier Broadcast Experience
 
ESPN, Bristol, CT (Program Manager, Program Associate and Screener), NBC Sports, New York, NY (Olympic Researcher), WHEN – SportsRadio 620, Syracuse, NY (Studio Producer), WSTM-TV3, Syracuse, NY (Sports Production Assistant); WJPZ - “Z-89”, Syracuse, NY (Sportscaster); WFRD/WDCR, Hanover, NH (Sports Director).

Alumni Information
Class: 
1994
VP, Production & Programming
Comcast SportsNet New England
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